Established in 2010. thisisneverthat is a contemporary brand known for its minimalist aesthetic and urban-inspired designs. Influenced by the 90s subculture of Seoul which is infused with Japanese and American influences. the South Korean label has developed a cult following among Korea's K-pop. rap and art scenes and street style icons.

• Relaxed fit
  
• 13.5oz denim
• Stone washed
  
• Double knee panels on front
  
• Hammer loop on seat
  
• Paper tab at back waistband
  
• YKK #3 metal zipper with dango
  
• YKK Canton with embossed logo
  
• YKK rivets with engraved logo
• 100% Cotton