Established in 2010. thisisneverthat is a contemporary brand known for its minimalist aesthetic and urban-inspired designs. Influenced by the 90s subculture of Seoul which is infused with Japanese and American influences. the South Korean label has developed a cult following among Korea's K-pop. rap and art scenes and street style icons.

• Relaxed fit
• 13.5oz denim
• Stone washed
• Design label on right front pocket
• Paper patch at back waistband
• Dango YKK #3 metal zipper
• Embossed logo on YKK button
• Engraved logo on YKK rivet
• 100% Cotton